The Latest Trend in Fragrances: "Kitten Fur" March 23 2017

Have you ever nuzzled up to a kitten's soft fur and found their sweet scent intoxicating? Well, it seems your are not alone! New York based company Demeter Fragrance Library that develops fragrances based on every day scents, has created a new perfume called "Kitten Fur" which is meant to smell like cuddling a pack of kittens!

“Now after 15 years of effort, Demeter has captured the olfactory essence of the warmth and comfort of that purrfect spot, just behind kitten’s neck,” the company wrote on its website. 

"Kitten Fur" is being sold as a cologne spray, roll-on perfume oil, body lotion, massage oil, shower gel, room spray or as a diffuser oil. Prices range from $6 to $39.50. 


Kitten Fur creator and Demeter CEO Mark Crames told Live Science that getting the right mix of scents was a complicated process.

“It’s just really hard to get the kind of depth, complexity and subtlety that you need,” he said, explaining that animal scents are much more difficult to recreate in comparison to plant scents.

So what does a cat's fur smell like?

Crames described the Kitten Fur smell as a “combination of skin and sunshine.” Meanwhile, Demeter’s Facebook fans said their cats smell like a number of different things, including honey, baby powder and cinnamon spice bread, and a combination of a “newborn baby, a freshly baked loaf of bread and the scent of home.”

According to Crames, Kitten Fur was one of the most highly requested scents by customers, followed by Bacon and Puppy Breath, which are both currently in development.

We can't speak for anyone else, but we sure are curious to get a whiff of this new scent! In the meantime...back to sniffing our cats <3